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8 March 09:00 AM - 03:00 PMDell HQ

Join us and other Employer Branding Leaders for a day focused on exchanging knowledge and networking:

  • Get first-hand data from our 2019 Potentialpark study about what talent expects from today’s employers
  • Highly interactive sessions with Employer Branding / Talent Acquisition professionals from large US companies
  • Learn about the latest trends in online and social recruiting
  • Hear from innovative employers how they tackle the challenges of recruiting the right talent
  • Award Ceremony: Who are the leading employers in the Potentialpark Ranking and in the categories Career Website, Applying Online, Social Media, and Mobile

    Potentialpark Clients
  • If you are a Potentialpark client, please join us in the afternoon of March 7th for the roundtable event. More information will follow.

Scroll further down for the agenda!

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March 8th 2019
9am - 3pm CT

Dell Parmer South, Floor 1
701 E. Parmer Lane
Austin, TX 78753

Due to the generosity of our host, Dell, we are able to organize this event at no charge.

If you haven't received an invitation and would like to join, please contact us.

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Full Agenda

Registration and coffee at 9:00AM for 9:30AM

The New Battlefield for Talent — and No, It's Not What You Think

Keynote & Opening with Henrik Cullgren, CEO Potentialpark

As we are going through the rapid development of the AI & Digital world, companies need to adapt to new ways of working to secure and stay competitive through the changes. While talent over the years differs in preferences, significant updates still have to be implemented in order to stay in the game of Talent Acquisition.

In this keynote presentation, Potentialpark will reveal a view of the new battlefield, through a sight of what key trends effect Talent Communication and Candidate Experience to secure the right talent. 

What's True, What's Trending, What's Next? Look Through the Potentialpark Lens, and Dive into the Talent Communication Results 2019

Potentialpark Knowledge Session

Key Points You Need to Know About Talent in 2019

Hot Off the Press, in this session, we will share insights on what's important for Talent in 2019 and how you can improve to be a Talent Friendly Organization

Using Innovative Technology in Talent Communication

With Leanne Lawry - Manager Employer Brand & Marketing at Deloitte

Coffee break

Fairygodboss on Diversity

With Romy Newman - CEO & Co-Founder at Fairygodboss

Panel Session

What's new on Social Media and what is the future role of Social Media in Talent Communication?

Potentialpark Awards: Social Media and Mobile

Lunch break

HR tech – 5 (Surprising) Things that will Affect Your Priorities Next 12 Months

Potentialpark Tech Session - with Alexandre Zagame

 Key HR tech developments and what you need to be aware of in order to stay competitive, including how leading companies are getting a Talent Advantage, with 5 best practices.

The importance of authentic video in Talent Attraction

With Carrie Corbin and Alykhan Rehmatullah

US and Global Best Practices 2019

with Stephan van Calker

Potentialpark Awards: Career Site, Applying and Overall US Rankings

Who are the leading employers in the Potentialpark Ranking and in the categories Career Website, Applying Online, Social Media, and Mobile. Awards are handed out to the 2019 top performers in the US and globally!

Wrap up

End of Conference at 3:00PM

Signed up so far:

Deloitte - Shell - PwC - Verizon - L'Oreal - PayPal - General Motors - Dell - AIG - Indeed - P&G - IBM - Unicef - Continental - Ford - Altria - SAP - JP Morgan Chase - Wells Fargo - Cummins - PepsiCo - Deutsche Bahn - Mohawk Industries - USAA - HARMAN International - University of Maryland - Uncubed - MongoDB - Texas A&M University - Energy Transfer - and more

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Confirmed Speakers

Romy Newman
CEO & Co-Founder @ Fairygodboss

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Leanne Lawry
Manager, Employer Brand & Marketing @ Deloitte

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Carrie Corbin
Director, Global Talent Attraction & Employer Brand @ Dell

Carrie leads the Talent Attraction and Employer Brand strategies for Dell. She is a respected HR and Talent Acquisition leader globally recognized for her work building successful and high-performance Talent Attraction and Employer Brand teams in global Fortune companies. She has received personal recognition as one of the top people to follow on social media in recruiting and women in technology, including recognition for Best Use of Tech by HR Executive Magazine in 2012, recognized by Glassdoor as a top 10 “Talent Warriors” in 2013 & as a top Recruiting Thought Leader for many years, as well as featured in publications such as the New York Post & Workforce Magazine.

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Alykhan Rehmatullah
Co-founder and CEO @ Altru

Alykhan has worked with a number of the largest Fortune 500 companies to identify innovative ways to attract top talent. After spending two years in the HR Tech space, he co-founded Altru to humanize brands through employee-generated video. Previously, Alykhan spent four years at Goldman Sachs, after graduating from The University of Texas at Austin. Alykhan is originally from Dallas, TX.

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Henrik Cullgren
CEO @ Potentialpark

As the CEO of Potentialpark since August 2018, Henrik is passionate about helping organizations gaining a Talent Advantage. He has spent the last two decades in Talent Acquisition, Employer Branding, and Digital Tech – enabling the most prestigious companies in the world with fact-based insights, decision support and predictions about the future. His passion started when working in Executive Search in London, moving forward as a founder of an Internet Recruitment company, which included finding a number of innovative HR Tech features in the early internet days. Before joining Potentialpark, Henrik worked at Korn Ferry where he was a member of the Senior Management Group of the Products Group. He has also served as Global Head of Business Development at Universum, with key responsibilities in geographic expansion, new products, and digital marketing, as well as over 10 years as a Commercial Executive at Gartner. Talk to him about what’s the next big thing in HR Marketing & Talent Communication, or start the conversation asking him about the Ironman Triathlon!

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Torgil Lenning
Founder @ Potentialpark

Torgil is passionate about helping candidates and employers to understand and communicate with each other. Talk to him about snowboarding, sailing or how to handle digitalitalisation in recruitment communication and employer branding. Currently thinking a lot on how Blockchain CVs can change recruitment.

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Stephan van Calker
Employer Branding Expert @ Potentialpark

Stephan is passionated in supporting the world's biggest employers on their employer branding strategies. With his roots in The Netherlands and an international education, he understands that different needs and behaviours arise from different cultures. Talent is the biggest asset in every single company, so how to translate all the candidate and market data out there in your online talent attraction both locally and globally? He is more than happy to share the latest trends with you. 

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Alexandre Zagame
Employer Branding Expert @ Potentialpark

During his time at Potentialpark, Alex has worked both with our respondents (the candidates), our university partners and our employer clients. He is devoted to forging a methodic pathway in recruitment methods by putting the candidate at the center of the experience. Having lived in 7 countries and 12 different cities he is passionate about cultures, integration, and languages. Do you feel like switching to Spanish, French or Portuguese? He will be happy to do so!

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