8 March 09:00 AM - 03:00 PMDell HQ

Join us and other Employer Branding Leaders for a day focused on exchanging knowledge and networking:

  • Get first-hand data from our 2019 Potentialpark study about what talent expects from today’s employers
  • Highly interactive sessions with Employer Branding / Talent Acquisition professionals from large US companies
  • Learn about the latest trends in online and social recruiting
  • Hear from innovative employers how they tackle the challenges of recruiting the right talent
  • Award Ceremony: Who are the leading employers in the Potentialpark Ranking and in the categories Career Website, Applying Online, Social Media, and Mobile

    Potentialpark Clients
  • If you are a Potentialpark client, please join us in the afternoon of March 7th for the roundtable event. More information will follow.

Scroll further down for the agenda!

March 8th 2019
9am - 3pm CT

Dell Parmer South, Floor 1
701 E. Parmer Lane
Austin, TX 78753

Due to the generosity of our host, Dell, we are able to organize this event at no charge.

If you haven't received an invitation and would like to join, please contact us.

Full Agenda

Registration and coffee at 9:00AM for 9:30AM

The New Battlefield for Talent — and No, It's Not What You Think

Keynote & Opening with Henrik Cullgren, CEO Potentialpark

As we are going through the rapid development of the AI & Digital world, companies need to adapt to new ways of working to secure and stay competitive through the changes. While talent over the years differs in preferences, significant updates still have to be implemented in order to stay in the game of Talent Acquisition.

In this keynote presentation, Potentialpark will reveal a view of the new battlefield, through a sight of what key trends effect Talent Communication and Candidate Experience to secure the right talent. 

Client session

Fairygodboss on Diversity

With Romy Newman - CEO & Co-Founder at Fairygodboss

What's True, What's Trending, What's Next? Look Through the Potentialpark Lens, and Dive into the Talent Communication Results 2019

Potentialpark Knowledge Session

Key Points You Need to Know About Talent in 2019

Hot Off the Press, in this session, we will share insights on what's important for Talent in 2019 and how you can improve to be a Talent Friendly Organization

Breakout session 1

HR tech – 5 (Surprising) Things that will Affect Your Priorities Next 12 Months

Potentialpark Tech Session - with Alexandre Zagame

 Key HR tech developments and what you need to be aware of in order to stay competitive, including how leading companies are getting a Talent Advantage, with 5 best practices.

Lunch break

Using Innovative Technology in Talent Communication

With Leanne Lawry - Manager Employer Brand & Marketing at Deloitte

Breakout Session 2

US and Global Best Practices 2019

with Stephan van Calker

Potentialpark Award Ceremony

Who are the leading employers in the Potentialpark Ranking and in the categories Career Website, Applying Online, Social Media, and Mobile. Awards are handed out to the 2019 top performers in the US and globally!

Wrap up

End of Conference at 3:00PM

Signed up so far:

Deloitte - Shell - PwC - L'Oreal - PayPal - General Motors - Dell - AIG - Indeed - P&G - IBM - Unicef - Continental - Ford - Altria - SAP - JP Morgan Chase - Wells Fargo - Cummins - PepsiCo - Deutsche Bahn - Mohawk Industries - USAA - HARMAN International - University of Maryland - Uncubed - MongoDB - Texas A&M University - Energy Transfer - and more

Confirmed Speakers

Romy Newman
CEO & Co-Founder @ Fairygodboss

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Leanne Lawry
Manager, Employer Brand & Marketing @ Deloitte

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Henrik Cullgren
CEO @ Potentialpark

As the CEO of Potentialpark since August 2018, Henrik is passionate about helping organizations gaining a Talent Advantage. He has spent the last two decades in Talent Acquisition, Employer Branding, and Digital Tech – enabling the most prestigious companies in the world with fact-based insights, decision support and predictions about the future. His passion started when working in Executive Search in London, moving forward as a founder of an Internet Recruitment company, which included finding a number of innovative HR Tech features in the early internet days. Before joining Potentialpark, Henrik worked at Korn Ferry where he was a member of the Senior Management Group of the Products Group. He has also served as Global Head of Business Development at Universum, with key responsibilities in geographic expansion, new products, and digital marketing, as well as over 10 years as a Commercial Executive at Gartner. Talk to him about what’s the next big thing in HR Marketing & Talent Communication, or start the conversation asking him about the Ironman Triathlon!

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Maryann Lee Mathew
Head of Research @ Potentialpark

Data nerd and proponent of workplace productivity, Maryann is always on a data-driven mission to enable organizations to optimize investment in their most valuable asset - people. Former luxury real estate broker turned workplace researcher, she went from helping people find their dream home, to now helping them find their dream workplace where they fit and where they belong. Most recently before joining Potentialpark in 2017, Maryann was deep-diving into employee behaviour and expectations with one of the world’s leading business intelligence tools at Leesman Index. Now as Head of Research, she and her team continue to turn data into actionable HR and People insights.

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